

Trying to Make Sense of Financial Fair Play
By: Homey | September 5th, 2011This is really one of the biggest questions in the minds of Arsenal fans these days – what should we make of Financial Fair Play? As I wrote in my last blog, and as everyone already knew anyway, we most certainly don’t have a sugar daddy type owner. At the same time, we also know that our club makes a ton of revenue, and would compete pretty well with the giants in Europe if every club lived within its means. Before I get too far into this blog, I’ll simply say that this is a very complex issue to sort out, and we won’t really know if FFP has any teeth to it for another couple of years. But let’s see what we can learn, shall we?
OK, starting with the most basic principles of FFP, it says that UEFA clubs are supposed to spend within their means, more or less. There’s still some wiggle room, but the idea is to shut off “financial doping” by billionaire owners or other outside sources. Even if it’s implemented fully and completely, it will still be a far cry from some of the firm salary caps we see in North American sports leagues. There will still be “haves” and “have nots” no matter what. And in fact, FFP could even work to prevent the “have nots” from rising up, because it should be impossible for a smaller club to spend its way into the elite through a wealthy benefactor. Furthermore, a club like Real Madrid, which is a clear #1 in the world in revenues, has no FFP issues to worry about. Yes, you read that right. Despite their unbelievable spending over the last several years, their immense revenues are still larger than expenditures, so they will not be deterred by FFP at all.
Anyway, let’s move on to the next basic principles of FFP. Punishment for non-compliance can come in the form of a ban from European competition, so the penalties can be stiff. These penalties will not kick in until the 2013-14 season. So in theory, a club can spend whatever it wants for now, with no worries for the next couple of years. However, in that season, FFP will look at its first “monitoring period,” which will be the preceding two seasons. Therefore, FFP has already begun this year, for purposes of the first monitoring period.

The chart that you see above was borrowed from a good source on this issue, Sporting Intelligence. I hope all their facts and figures are correct in that article, because I’m relying on them heavily. As you can see from that chart, clubs can continue to incur losses, but those losses are to be gradually phased down to reasonable levels.
The best source on financial data in UEFA seems to be Deloitte’s Football Money League, even though their most recent figures are based on 2009-10. In that listing, Arsenal ranks 5th, and trails only Man Utd among English clubs. That top 5, in order, looks like this, with all figures in millions of pounds:
Real Madrid – 359; Barcelona – 326; Man Utd – 286; Bayern Munich – 265; Arsenal – 224. Taking the Spanish giants out of the equation for the moment, there really aren’t any clubs in a different stratosphere than Arsenal, so that’s encouraging.
So ignoring the rest of Europe for a moment, let’s turn our attentions to our biggest three rivals in the financial department – Man Utd, Man City, and Chelsea. My first paragraphs on each will focus mainly on the “bad news” for each, but I’ll come back to various methods for each to comply in a later section.

I’ll start with Man Utd. The chart to the left was borrowed from a Swiss Ramble blog on Man Utd’s finances (keep in mind it was from October 2010). I won’t pretend to understand all the line items in that chart, but it’s clear to me that they’re operating at a loss, due to massive interest payments. That tends to happen when the owners don’t have nearly enough money to buy the team in the first place. Overall, I’m not really sure how to sort out United’s future in a FFP world. On the one hand, their revenues are well beyond ours, and should continue that way into the future. On the other hand, interest payments are still a part of profit and loss, of course. So unless their loans are magically paid off in the near future, I could see them running into some FFP problems, as I understand it.
Next, let’s look at Man City, the club most people want to talk about these days when it comes to financial doping. The latest figures I found, which accounted for the season ending in the summer of 2010, state that they lost a whopping £121 million in just one year. Now of course their revenues are going to go way up starting this year, based largely on qualification for the Champions League. But still, there’s a long way to go before they’re “only” losing under £20 million per year, which is what they’re supposed to be doing starting this year.
Finally, there’s Chelsea, the club that still has the highest payroll in the Premier League, even if their recent transfer spending hasn’t quite matched Man City’s. In the same reporting year ending in the summer of 2010, they lost nearly £71 million. Yet if you asked their executives, they’re not particularly worried about the looming restrictions of FFP.
Ok, so that’s the bad news for our three biggest financial rivals in England. But if it’s all bad news, then why are we seeing no major changes just yet? This summer started slowly for both Chelsea and Man City, with very few new purchases. There was guarded optimism that FFP was starting to shut down the crazy spending we’d seen in previous years. But then both of those clubs made major purchases in the last month or so in the window, and we have to figure executives at those clubs have a reason to believe they’re still going to be ok. So let’s get to the loopholes, and there are many. I’ll list the biggest three that jump out at me.
1) Youth development does not count toward losses for FFP purposes. So, for example, Chelsea can deduct about £10 million of their losses just right there. Man City has also been pumping more money into their youth setup as well, and will continue to do so under their new agreement with Etihad Airways.
2) Clubs are trying to inflate their revenues through underhanded means, or at least that’s how it appears with Man City at the moment. After City announced their massive sponsorship deal with Etihad Airways, they were quickly criticized for trying to cheat FFP. The airline is owned by the government of Abu Dhabi, whose ruler is Sheikh Khalifa. Conveniently, Khalifa is the half-brother of Sheikh Mansour, Man City’s owner. This is what UEFA refers to as a related party transaction (RPT). The question is whether Etihad paid a fair market value for this sponsorship. Quite naturally, Wenger has condemned this transaction, and even Liverpool has chimed in against it as well. I’m not sure how this one will work out in the end, as Sporting Intelligence argued in a separate article that the deal actually looks fair for the current market. However, my guess is that if/when FFP starts to take effect in earnest, Man City’s deal will be adjusted downward somewhat for FFP compliance purposes. (Meaning City will still get the money, but some of the revenues won’t count in UEFA’s mind.) Surely there has to be an assumption that it’s not a fair market deal when you have half brothers making a deal that’s never been seen before, right?
3) Even taking into account the previous two points, it seems to me that the prodigal spenders still have a long way to go. This is where it gets a bit dicey. Swiss Ramble wrote a blog about Chelsea, and it listed various ways in which they can become compliant. But those are still more traditional means – selling players, generating more revenue through commercial and tv deals, and then factoring in the youth system write-off. As I’ve studied the issue, there must be something more. And I think I’ve hit upon the two major loopholes that have Chelsea and Man City sleeping well at night at the moment.
The first is apparently the fact that even if a club misses its initial target for losses, it can be excused if losses are trending in the right direction. This should be quite easy for Man City in particular, since they did a huge amount of spending before realizing any Champions League profits. So without any belt-tightening at all, they’ll be seeing reduced losses in the next couple of years anyway. However, if you look at things in the really long run, they’ll still have to become more fiscally responsible to either comply with FFP rules or at least continue to reduce their losses.
The other major loophole, which I’ve read about in two places, is a bit shocking to me. The Sporting Intelligence article, which I’ve already referenced earlier, has direct quotes from Andrea Traverso, the Head of Club Licensing and Financial Fair Play at UEFA. Amazingly, any money spent on player contracts signed before June 1, 2010 does not count toward FFP compliance. So if players like Terry, Lampard, Drogba, Cech, and so forth were signed to deals before that date, their wages magically don’t count. Now, any transfer expenses before that date would still count, as they are amortized over the duration of a player’s contract. In other words, if a player was signed on May 15, 2010 to a four-year deal after completing a £20 million transfer, then there will be £5 million per year counting toward expenses for FFP purposes. But none of that player’s contract will count. That’s quite a big exception, and I think that source I cited is credible. And I think that’s why nobody will be particularly worried about FFP for a couple of years.
In the long run, of course, all of the player contracts signed before 2010 will expire, so that loophole will vanish. And as already noted, clubs won’t be able to endlessly prove that their losses are diminishing. So at some point, there’s still hope that FFP will have some teeth to it. It just seems that it won’t really happen for real for a few more years. Jumping ahead a few years, the next question is whether UEFA would really kick a team out of the Champions League for non-compliance. I know we’re in uncharted waters here, but I actually think they would. They’ve already taken action on a smaller level against Real Mallorca, FC Timisoara, and most recently, FC Sion. Furthermore, I think Michel Platini sees FFP as his UEFA legacy. So I’ll be cautiously optimistic and think it’s going to straighten out the game at least to some extent (in the future, not now, of course).
Finally, let’s turn our attention back to Arsenal for a moment. Obviously, we’ve been turning a profit for a few years now. Some of those figures are listed in the chart above. When you further factor in the write-off for youth development, the loophole for player contracts signed before 2010, and the range of allowable losses, you quickly see that Arsenal could (in theory) spend about whatever it wishes to in January. I know this would never happen, but let’s pretend for a moment that Lille gets bounced from the Champions League by December, and they decide to sell Hazard to us for £30 million in January. And while we’re at it, we decide to bring in M’Vila for £20 million as well. As long as we didn’t continue to do that for the next couple of years, I think we’re still more than safe for FFP purposes.
Getting back to reality for a moment, let’s look at a few other aspects of Arsenal’s financial state. It’s pretty well-known that our commercial revenues lag well behind those of our closest competitors. While the long-term deals we signed years ago may have made sense at the time, we’re currently doing quite poorly in that department. When you compare our revenues from match receipts to those of Man Utd, they’re nearly equal. But when you look at their commercial revenues, they’ve nearly doubled us. Unfortunately, we’re largely stuck in this department until 2013/14, when our shirt and uniform sponsorships expire. At that point, there’s hope that while we won’t match United’s deals, at least we’ll be in the same ballpark.
This then takes me back to a theme I’ve touched on a few times before, and something Swiss Ramble has noted a few times as well. If and when FFP really does have some teeth to it in a few years, we need to do everything possible to maximize revenues. If our revenues remain ahead of Chelsea’s and Man City’s, then we ought to be able to keep up with them in spending as well. But to maximize revenues, we need to be making deep runs in the Champions League, among other things. In addition to that, I firmly believe that our sponsorships in 2013/14 will be vastly improved if we actually win something in the next couple of years. If we enter the bidding period on an eight-year trophy drought, I can’t see us getting much of a windfall there. So while it’s a delicate financial balance, I’d really love to see us positioning ourselves for the success that will bring more revenue, which will then bring more success. Or at least it will in theory.
Well I hope that explains a bit more of the complexities of Financial Fair Play, and what we should be hoping for. For the time being, I’m just hoping to slip into the Champions League for the next couple of years, and maybe eke out a Carling Cup trophy or something. After that, we’ll have to hope that our years of prudence will pay off in the form of major titles.
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“Tis mercy all, immense and free, for oh my God, it found out me.” Taken from a hymn by Charles Wesley.
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