

International Round-Up; Arsenal Place 5th in Deloitte Money League
By: Martin | February 9th, 2011A few things today:
A bunch of Arsenal players played in internationals yesterday. The good news was that no one got hurt so far as we know now (we won’t know for sure until they all get back to London and check in with team physios).
Nicklas Bendtner started and played the entire match against England. Jack Wilshere started and was brought off at half-time. He took some kind of slight knee knock in the first half, which had some people worried, but apparently Capello and Wenger agreed that Wilshere should only play one half, which Capello honored — a national team coach that’s willing to work with clubs and not be a total dick about things, imagine that? Wilshere played well by most accounts. Theo also started and played 68 minutes, and assisted on Darren Bent’s goal.
Sagna started and played the entire match for France’s 1-0 victory over Brazil. Diaby came on as a substitute in the 60th minute and finished up the match. Clichy and Koscielny stayed on the bench. Wojo played in the Poland match, which is encouraging as it means he’s fully fit and the injury scare in training on Tuesday was nothing. Tomas Rosicky played for Czech Republic, and, get this, I shit you not — he actually scored a goal. A pretty good one, too:
Don’t know where that’s been for Arsenal for the past year, but hopefully that goal is what he needs to get some confidence back and start putting some decent shots on target for us. Arshavin played for Russia, who somehow lost 1-0 to Iran. Chamakh played for Morocco against Niger, and Eboue played for Ivory Coast against Mali, and both apparently came through okay. So that’s that. Players will likely return today and have some physical exams before some light pre-match training tomorrow.
Elsewhere, Deloitte published its annual “money league” standings yesterday. We remained in 5th place, behind Real Madrid, Barcelona, Manchester United, and Bayern Munich. Chelsea remained behind us in 6th place. The Deloitte standings measure only revenue, not wealth (i.e., Chelsea & Manchester City may HAVE more money than us because of their sugar-daddy owners, but they MAKE less than us). And they look at the 2009-2010 season.
At any rate, Arsenal FC brought in €274 million last season, which was slightly up than the €263 million the club brought in in 2008-2009. Overall, the top English clubs didn’t fluctuate too much — United stayed in 3rd, making €349 million (up from €327 million the season before). 6th place Chelsea made €256 million, up from €242 million in 2008-2009; Liverpool dropped from 7th to 8th, making €225 million as opposed to €237 million the year before — and I think they’ll see a real fall next season with the loss of Champions League revenue; the big movers were Manchester City, who rocketed up from 20th to 11th, increasing revenues from €101 million to €152 million; Spurs moved up from 15th to 12th, increasing revenues from €133 million to €146 million; and Aston Villa poked their head in at the bottom of the list, coming in at 20th at €109 million.
If there’s any cause for concern, it’s that all of the other top 5 teams saw much more dramatic increases to their revenue than we did. Real Madrid increased their revenue €37 million, Barcelona increased their revenue €31 million (and that will skyrocket next year with their new shirt sponsorship deal); Manchester United increased revenue €22 million; and Bayern increased their revenue €33 million. Our €11 million increase seems puny by comparison. Some of those teams had extenuating factors, though — Madrid probably made a fortune from shirt sales alone from the purchases of Ronaldo and Kaka; Bayern made a deep run to the Champions League final. But it’s a bit troubling. Part of the problem is our shirt sponsorship deal with Emirates. It was packaged with the stadium naming/financing deal, but we basically got ourselves tied into a long-term deal (I think it runs til 2015 or something) which is not very financially beneficial for us. Liverpool makes twice as much as they do off their new shirt deal, and we are much more exposed than they are. Being able to negotiate a new deal on that alone would be worth an extra €10-15 million a year. Our property sales from the redevelopment of the Highbury property also started to taper off. (Not included in the calculations, apparently. Apologies for the error.)
I think there is optimism. While we can’t renegotiate our shirt sponsorship just yet, I do think the club is trying to be more aggressive about global marketing and partnerships, which is an area where we have lagged behind other clubs for a long time now. A run to the end of the Carling Cup and hopefully a deep run in the FA Cup will also make a difference, both for picking up some extra tv revenue and for adding a few home fixtures to the calendar — Arsenal makes roughly €2-3 million in matchday revenue per home fixture, so getting 3-4 extra home matches a year can make a huge difference. Obviously, as is always the case, the single most important thing we can do to safeguard our financial position is continuing to qualify for the Champions League group stages, which bring in €20-30 million per season in revenue. It’s massive. I don’t think we’ll take a huge leap forward next year, but I do think our revenues will continue to grow steadily but surely, and I think we’ll be able to stay in the top 5 for next year at least.
The other thing that I always note about this is what it means for the leagues themselves. Last year, Madrid and Barcelona were 1-2 on the list, but not a single other Spanish team was in the top 20. This year, Athletico Madrid, buoyed mainly by their Europe League-winning campaign last season, popped up into 17th with €125 million in revenue. But they didn’t qualify for Europe this year, so I suspect they will drop back out of the top 20 next season. It really demonstrates the inequality of La Liga’s financial system.
The league breakdown is as follows:
England: 7
Germany: 4
Italy: 4
Spain: 3
France: 2
And that’s it. No one from Netherlands, Portugal, Ukraine, Russia, Greece, Turkey, or anywhere else makes the list. I think it reflects well both on how much money in absolute terms is in the Premiership, as well as how it is divided, that England managed to place 7 teams in the top 20. Consider that a team like Aston Villa makes it over teams which regularly qualify for the Champions League and you get a sense of what a juggernaut England really is. I think it will only continue to grow.
So it’s pretty good news for Arsenal. Really solidifies that we are one of the world’s truly elite clubs in terms of support and financial power. Which is a good place to be. It’s pretty astounding to think that there are only 4 clubs on the planet that make more money than our beloved Arsenal.
Finally, reports are that the Olympic Stadium bid will go to West Ham United, not Spurs. As nice as it would have been in some ways to get Spurs out of North London so we could have it all to ourselves, the fact is that the game has gone so global that I’m not sure how important local territory is to success any more. Honestly, look at Chelsea — to this day, I think they are actually 4th in popularity among Londoners, behind Arsenal, Spurs, and West Ham, but they’ve spent the money to compete on a global stage. So having to share North London is worth it for me if it keeps Spurs from getting a sweetheart stadium deal. Nothing is official yet, though, so let’s not start counting those chickens quite just yet.
That’s it. Back with a Wolves preview tomorrow.
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